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Tag Archive for: plymouth

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Lockdown learning supports local hospice care

Scott Medical College

Students of Scott Medical and Healthcare College are not only proving they’re as well motivated as ever despite lockdown, learning from home via lessons online, they’ve shown that when it comes to kindness they’re also top of the form, fundraising for local hospice care.

The specialist mainstream school for 13 to 19 year-olds, where students study towards careers in medicine and healthcare, chose to get behind our charity, recognising that now more than ever our charity needs support from the community to continue providing our vital service for local families. So, ditching their usual lockdown attire of casualwear, students from every year group dressed in their school uniforms for a ‘reverse mufti day’, raising £250 for St Luke’s in the process.

Being a partner of our Compassionate Schools initiative, which helps school staff better support students who are facing bereavement or have already lost someone close to them, the College was so determined to show its support that even the teachers dressed in school uniform to enter into the spirit of the occasion.

But that’s not all because during one online lesson, students received a special surprise when St Luke’s healthcare assistant Samm and nurse Theresa ‘gatecrashed’ to thank them for their support and take part in an online question and answer session, providing an insight into their work looking after terminally ill people who are dying. As part of the session, our specialist unit carers explained how they are coping with the changes brought about by the COVID-19.

St Luke’s healthcare assistant Samm said: “We are used to being there for our patients at a very difficult time so we are resilient, but it is hard not being able to hug them or hold their hand because it is second nature to us to show them that compassion. We still provide lots of reassurance for them though, and we’re doing lots to help them keep in touch with their families, recognising how very hard it is for them not to be together at this time.”

Headteacher of Scott Medical and Healthcare College Martyn Cox said: “As a specialist school, we place great emphasis on equipping our students with the vocational skills they need for exciting careers in healthcare, so it was hugely valuable to them to hear from the St Luke’s nurses about the challenges – and rewards – of working in hospice care.“I’m very proud of the way our students and staff embraced the idea of the reverse mufti day to show their support for the service St Luke’s provides, which we should never take for granted.”

Penny Hannah, Head of Fundraising at St Luke’s, said: “It’s heart-warming that these students preparing for their careers and adult lives have made such an effort to show people who are at the end of their lives that they haven’t been forgotten. We’re very grateful for their fantastic fundraising, which will help us be there for more local families who need us.”

Learn more about becoming a compassionate school to better support bereaved students.

5th May 2020/by Robert Maltby
https://www.stlukes-hospice.org.uk/wp-content/uploads/2020/03/Scott-Medical-Blog-Header.png 773 1030 Robert Maltby https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Robert Maltby2020-05-05 09:00:392026-06-06 22:08:49Lockdown learning supports local hospice care
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General Practitioners learn at St Luke’s

With people living longer and developing more complex conditions, having GPs who understand end of life care, and do not shy away from difficult but necessary conversations with patients about death and dying, is more important than ever.

Given this, you may be surprised to hear that it is not mandatory for GPs to gain experience within hospice care as part of their training. Rather, it is an option they can select as one of the three rotations they are required to complete on their way to becoming qualified.

Recently, we spoke to Dr Malik Dinata, a trainee GP who has chosen to spend four months on rotation with St Luke’s, to see our service through his eyes and find out how his experience with us will help to prepare him for his career in general practice.

Based within our multidisciplinary clinical team at Turnchapel, Dr Malik has been particularly struck that the time he spends with patients on the ward is unhurried. This means he is able to focus on more than their physical symptoms, getting to know them and their history and finding out about their hopes, expectations and concerns – something that would not be possible within the very pressured environment of acute care.

Dr Malik said: “It is very precious to be able to work with St Luke’s. I get to sit with my patient and practice medicine as it is supposed to be.”

Dealing with death, dying and someone’s last days of life can be one of the most stressful parts of a doctor’s role, and Dr Malik credits the support he receives from his supervisor,

St Luke’s Lead Consultant Dr Jeff Stephenson, and other colleagues, for ensuring he feels ‘safe and comforted’ in a setting many would find very challenging.

He said: “We always touch base before I see a patient so that we can discuss the approach that’s most appropriate for them, and then afterwards colleagues check in with me to ask how it went and how the patient responded.”

On average, a GP surgery has 2,000 patients, with around 20 of them – one per cent – living with terminal illness. To help them be as comfortable and as at ease as possible as they approach the end of their lives, they need the specialist care and support of hospices like St Luke’s, where the help they receive is holistic and tailored specifically to them.

Trainee GPs like Dr Malik, who spend time gaining valuable experience in a hospice setting, are not only more equipped to diagnose accurately and prescribe accordingly, they are more confident having the sensitive yet necessary open conversations about death and dying that help their patient fulfil their wishes about their last months, weeks and days of life.

Dr Jeff said: “Being on rotation with us is a wonderful opportunity for future GPs to gain intensive exposure to looking after people who are terminally ill.

“Importantly, while they’re with us, trainees also learn when to admit a patient to hospital and when it’s more appropriate for them to receive care at home, which is key to avoiding unnecessary admissions.”

Listening to Dr Malik, it is clear that our organisation has made a positive and lasting impression on him that he will carry forward into practice.

He said: “St Luke’s is such a unique environment where people, including the patients themselves, learn to become more accepting of their mortality.

“It’s so important for GPs to know how things should be done. At St Luke’s I’ve seen the ‘gold standard’ and it will benefit my future practice – it will be my point of reference and remind me what I need to do for my patients.

“You don’t gain this type of valuable experience from reading about it in textbooks or hearing about it in lectures. You get it from practice at St Luke’s.”

25th February 2020/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2020/02/BLOG-HEADER-MALIK.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2020-02-25 11:05:192026-06-06 22:10:23General Practitioners learn at St Luke’s
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Skydive for Grandad

Leaping 15,000 feet from a plane is an exhilarating way to raise funds for our patient care, but what motivates someone to embrace a challenge many would find too daunting?

For nursery worker Rosie Pryce, 23, it is the memory of her much-loved grandad David, who was looked after at Turnchapel before sadly, he died last November, aged 86. Thanks to the outstanding quality of the care David received after he was transferred from hospital to our specialist unit, Rosie is taking on a skydive as her way of thanking our charity for making his last days of life so peaceful and comfortable.

She said: “Grandad was very frail and his condition was deteriorating so he chose not to have anyone visit him at the unit except my grandma Sylvia and their three children, including my dad Kevin. While it was very hard knowing he was so poorly, it was such a comfort hearing from them that he was being looked after by nurses they described as ‘angels’ whose care they said was ‘perfect’.

“I was so reassured to know grandad was in the best possible place for him, with the privacy of a room where grandma could stay by his side day and night. They were childhood sweethearts and married 64 years so spending this precious time together in such an uplifting environment really made a difference to them both at a difficult time.

“The St Luke’s team made sure grandad was pain free, and the nurses were so kind. They turned his bed so he could enjoy the wonderful views out across the water because they heard how he was mad about all things coastal and once owned a boat.

“I have happy memories of days spent with him by the sea, and his love of outdoor swimming was legendary, so it means a lot to know that he could take in a view that was so meaningful to him.”

“When I heard about the opportunity to do a skydive to raise money to give something back to St Luke’s, it really appealed to me. I’m quite a thrill-seeker anyway and felt like I wanted to do something remarkable for grandad because he was such a kind and special person who always had time for me.

“He was a practical joker and that fun-loving side has rubbed off on all our family. Although it’s a big leap, I think the skydive will be great fun so it’s a fitting way to remember grandad and do good for other local families who need the help of St Luke’s.”

Thank you, Rosie – we really appreciate you taking the plunge for our charity!

25th February 2020/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2020/02/BLOG-HEADER-ROSIE.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2020-02-25 10:38:242020-02-25 10:38:24Skydive for Grandad
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Precious Memories of Jim

When friends would visit his wife Jeanette, “I’m just going upstairs” was the phrase Jim Tozer had a habit of using after he’d said hello and before he’d slip away to write, record or simply listen to his beloved music. It was typically low-key of the talented yet modest man his family remember with such deep affection.

It was following the return of oesophageal cancer and his choice not to undergo further treatment that Jim came under the care of St Luke’s, with nurse Sonja Pritchard visiting him at home in the last weeks of his life. Home was where he wanted to receive treatment so he could be with Jeanette and daughter Suzy as well as enjoying regular visits from his son and grandchildren.

Sadly, Jim died last October, aged 68, but as Jeanette and Suzy explained on a recent visit to Turnchapel, where they were joined by Sonja and Alison Beavers, the Bereavement Support Volunteer who has been alongside them, it comforts them to know Jim passed away peacefully at home, surrounded by love.

Jeanette said: “Being a nurse meant I was able to care for Jim at home, but when his condition deteriorated and he required specialist help, Sonja was amazing. She was a reassuring presence for us all.”

Listening to Jeanette speak about her husband of 31 years, and hearing from Suzy too, it is clear to see their love for Jim and the depth of loss they feel as they navigate life without him.

While she knew losing Jim would be challenging, Jeanette anticipated that her nursing career would help her cope and that she would be able to return to work shortly after his funeral, which – understandably – has not been the case. She said: “Jim was terminally ill so I knew what was coming, but losing him has been devastating. I miss him so very much.”

Fortunately, thanks to our community’s support for our charity, we are able to offer more than hands-on medical care. We provide emotional, practical and spiritual help that can make an important difference to bereaved people.

So, ever since Jeanette reached out, Alison has been there as a friendly listening ear, giving her the space to share her feelings at the pace that’s right for her.

The two have developed an easy rapport with Alison visiting Jeanette regularly and listening when Suzy needs to talk, too.

Alison said: “Our service is for anyone whose loved one was cared for by St Luke’s whether the death is recent or happened several years ago. People aren’t themselves when they’re bereaved and emotions can sometimes be confusing and distressing. Getting these feelings out into the open is important in helping them come to terms with their loss and move forward. They have the reassurance of knowing everything they tell us will remain confidential, even if we are there to support other members of the family, too.

“It’s been a privilege getting to know Jeanette and Suzy and hearing their memories of Jim. I feel almost as if I knew him.”

These memories include DIY enthusiast Jim using his skills to give Suzy’s bedroom an impressive makeover to welcome the comedian home after she’d been working away, and giving granddaughter Amy a keyboard to nurture her musical talents. Perhaps most moving of all is the memory of Jim’s sheer determination, despite his diminishing health, to make a ‘secret mission’ into town to buy his wife a diamond ring as a sign of his love and gratitude for her devotion to him.

Jeanette said: “Talking with Alison never feels hurried and it helps me remember all the happy times. We’ve listened to Jim’s music, too, which was such a huge part of his life. There are lots of tears but laughter, too, especially remembering his humour. Even when he was really ill, Jim was still joking with the nurses.”

Suzy, too, finds comfort in her precious memories of the man came who into the lives of her and her brother as ‘Uncle Jim’ but very quickly became a loving father. She said: “It was dad who bought me my first joke book, so it’s his fault my career is in comedy. And when I went abroad to work he put his own lyrics to an Elton John track for me – it was so personal and funny that I still sing it in my head.

“I felt so sad when dad was ill, but things would have been so much harder then – and now – without St Luke’s. You can’t put a price on what they provide but it’s why we’re fundraising to give something back. We’ve been so touched at people’s generosity and dad would have been, too.”

Suzy’s Just Giving page has raised £2,300 to date, for which we are very grateful. Thank you to the whole family and everyone else who has shown their support.

10th February 2020/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2020/02/Jim-Blog-Header.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2020-02-10 14:40:112020-02-10 14:40:11Precious Memories of Jim
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New year, new challenges for 2020!

With this week, being not just the start of the new year but a whole new decade, many will be looking to set goals for themselves or even take on an exciting challenge for 2020 – or beyond!

What better way to push yourself out of your comfort zone than by getting involved in a challenging and exciting event that also benefits your community? We are urging you to put your best foot forward, take a leap or even scale the world’s longest manmade structure to raise funds that ensures care in our community

Today, we have launched not just one but two of our most popular flagship events, Men’s Day Out and Midnight Walk, giving people the chance to celebrate the lives of their lost loved ones while raising much-needed income that helps families make memories together when time is running short.

Men’s Day Out, is loved for the rugby, banter and camaraderie and the unity of walking together raises thousands for St Luke’s. Officially, the region’s biggest men-only sponsored event for charity is back this Saturday 28 March. The event, which is Powered by IU Energy, will see guys gather for a day to remember, striding the city streets before they return to Plymouth Albion RFC for a well-earned pasty and pint and the not-be-missed clash between the home team and their Richmond rivals.

Meanwhile, St Luke’s is inviting ladies to turn Plymouth pink on Saturday 11 July, when its popular Midnight Walk returns. This year, the much-anticipated event, which is sponsored by Nash & Co Solicitors, includes a new challenge – 20 miles for 2020 commencing at 20:20 hrs – in addition to the new 5 and 10-mile routes. That’s not all that’s new, because this year walkers will set off from Home Park (Plymouth Argyle FC) and all will be wearing Midnight Walk’s signature bright pink t-shirts. As always, it promises to be a great night out with the girls, with many walking in memory of loved ones.

Nina Wearne, Community and Events Fundraising Manager at St Luke’s, said: “Whether you take part in Men’s Day Out or Midnight Walk as a personal challenge or to celebrate the life of someone special, please know that St Luke’s could not do what they do without the support from you, our kind-hearted community. Perhaps this is your first time, or maybe it’s an event you enjoy year after year; these events are a fantastic way to have loads of fun whilst making a vital difference for local families.”

For those who’d prefer to take the plunge to show their support for St Luke’s, there are opportunities to take part in an exhilarating skydive on Saturday 21 March sponsored by BT Local Business. The 15,000ft leap is free for those who raise a minimum of £395 in sponsorship.

Looking further ahead – a once-in-a-lifetime challenge – The Great Wall of China Trek is taking place from 6 to 14 November 2021, offering participants an unforgettable adventure. Those who are interested are invited to attend an information evening on Tuesday 11 February 2020 to find out more but don’t hold back as registration is already open.

Nina Wearne said: “As well as being a mesmerising experience hiking along one of the most famous structures in the world, this is an opportunity to soak up China’s vast variations in landscape, culture, wildlife and heritage – not to mention cuisine! It’s a fantastic way to do something different and also make a difference.”

Details of these and all St Luke’s flagship fundraising events are available here.

31st December 2019/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2019/12/New-Year-New-You-Blog-Header.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2019-12-31 22:35:512020-01-03 09:34:36New year, new challenges for 2020!
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Men, don’t be afraid to talk about what’s below the belt

Martin York, who was diagnosed with advanced prostate cancer at the age of 55, has spoken out to urge men to be vigilant in checking for symptoms of the disease and not let embarrassment keep them from getting the simple check-ups that could save their lives. He wants to leave a legacy to the men of the city to help protect their health.

With prostate cancer affecting 1 in 8 men, Martin is passionate about spreading the message that, while the disease tends to occur in those aged over 65, younger men are also at risk and that getting diagnosed early can improve the prognosis for those who have the condition.

Martin said, “I was diagnosed with terminal prostate cancer in 2017, and the disease had been doing its worst inside my body for three to four years so I went straight onto chemotherapy. It was very debilitating and I spent most of the next five months in bed.”

A keen Plymouth Argyle FC supporter, Martin was keen to give something back to the club and at their invitation spoke to the players in the dressing room to share his story and help raise awareness of prostate cancer and its symptoms.

He said: “Men don’t like talking about anything below their belts, which is ridiculous. It’s too late for me, but it’s not too late for others. If you’re in any doubt at all, see your GP for a simple check-up.”

Martin, who has been married to Penny for 24 years, came into the care of St Luke’s expert team when he needed help to control his pain and was admitted to the our specialist unit at Turnchapel.

Just as passionate about debunking unhelpful myths around hospice care as he is about urging men to prioritise their health, he said: “I went in not knowing what it would be like, but I was very pleasantly surprised how friendly, light and airy the unit was. It was like a five-star hotel.”

St Luke’s specialist care and support for Martin did not stop when he made the decision to be discharged home. Thanks to the charity’s multidisciplinary At Home team, which looks after half of all the patients St Luke’s sees across Plymouth, South West Devon and East Cornwall, everything was in place to make his transition from the unit as smooth as possible.

Penny said: “A lot of people think that when you go into the hospice building, you’re never coming out again. This couldn’t have been further from the truth for Martin, and it was his choice to come home. The day he returned was remarkable, with all the kit already in place, thanks to St Luke’s occupational therapist Shaen. He made sure Martin had everything that was needed, from easy chairs and hoists to a special bed.

“Martin is a very special man, I will always be grateful to St Luke’s for this gift they’ve given us – Martin at home where he belongs so we can have this precious time together knowing that if we need it, help is just a phone call away. The kindness and sensitivity of the team is making such a difference to us at a really difficult time.

“I am incredibly proud of Martin and want to echo his words to other men: If you have even the slightest concern that something is wrong ‘downstairs’, go straight to see your GP. It could save your life.”

10th December 2019/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2019/12/martinWEB.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2019-12-10 11:22:532019-12-10 11:58:14Men, don’t be afraid to talk about what’s below the belt
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Making our city more compassionate

The launch of the city-wide partnership showed how aspiration is being turned into action across Plymouth, benefitting people at end of life.

Back in May 2018, at the Plymouth: a Compassionate City conference hosted by St Luke’s and attended by organisations ranging from schools and places of worship to solicitors and voluntary groups, keynote speaker Professor Allan Kellehear threw down a challenge to those present, saying: “Every day, people die and hearts are broken. Death and dying are more than medical issues and caring for those affected is not just the role of the doctor and the chaplain. End of life care is everyone’s responsibility and we all have a practical role to play.”

This rallying call to build on the good work already happening across Plymouth to make our city a more compassionate place for people at end of life, and those caring for them, was met with overwhelming support. So, nearly 18 months on, at the launch of the End of Life Compassionate City Charter Professor Kellehear urged Plymouth to adopt, it was an opportunity to see how groups and organisations have been working together, turning aspiration into action so that no-one feels left behind.

Having a city-wide end of life network working in partnership with the City Council, as well as other public bodies and local charities, is already beginning to ensure that Plymouth is a city that does not shy away from the ‘taboo’ subjects of death, dying and bereavement but talks openly about them. In fact, Plymouth has the accolade of being recognised at England’s first Compassionate City, but this is just the beginning.

The Compassionate City initiative is being led and co-ordinated by Gail Wilson, Deputy Director of Clinical Services at St Luke’s. Gail said: “Across the city and the wider communities there are many examples of individuals and groups going the extra mile to support people during times of sickness, bereavement and loss, from providing a listening ear to helping with practical things such as walking the dog and collecting shopping.

“I have been amazed by what various organisations and individuals across the city have achieved in the past 18 months, with the support of the compassionate community team at St Luke’s . This is a really a great start but there is much more to do, so I would encourage anybody who wants to be involved to sign up to the network and join us, so together we can create compassionate networks where we live and work so that no-one at end of life or experiencing bereavement and loss feels isolated or alone.”

Steve Statham, Chief Executive of St Luke’s, said: “We have a key role to play in supporting our community and networks in times of crisis and loss. This charter is about how we can work together towards extending the support we give to people at a most difficult time in their life”.

Ruth Harrell, Director of Public Health for Plymouth, said: “By taking a public health approach to end of life care, we can give a voice to all those affected by death, dying, bereavement and loss and work together to create a city that does not shy away from their needs but provides a compassionate collective response.”

26th November 2019/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2019/11/CompassionateBlog.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2019-11-26 13:14:402019-11-26 13:14:40Making our city more compassionate
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National recognition for healthcare charities working in partnership to help patients at end of life

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20th November 2019/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2019/11/Urgent-Care-Award-Blog-1.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2019-11-20 16:35:302019-11-20 16:37:39National recognition for healthcare charities working in partnership to help patients at end of life
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National Trustees’ Week – 4 – 8 November

Did you know that nationally, 64% of charity trustees are men and that the average age of a trustee is 61? (Source)

We’re pleased to say our board is more diverse, but we’re striving to ensure it is truly representative of the community St Luke’s serves. That’s why – with it being national Trustees’ Week (4 – 8 November) – we not only want to thank the dedicated men and women who kindly give their skills and time free of charge to govern and guide our charity, but also highlight the opportunity for you to join them.

With the recent launch of our five-year strategy setting out our ambitious goals for the next half-decade, it’s a particularly exciting time to get involved as part of our Board of Trustees.

Trustee, Charles Hackett, said: “Being a trustee at St Luke’s supports my personal development but more importantly allows me to use my skills to help, in some way, the community in which I live.”

Being a trustee with St Luke’s can be rewarding for many reasons, including a sense of making a difference with a well-respected charity that touches the lives of local families to gaining new experiences and forging new relationships. (For an insight into our recent work, take a look at our latest impact report.)

Fiona Field, who sits on the Organisational Risk and Audit Committee and chairs the Health & Safety Committee, said: “I give about one day per month on average, this is divided between being a member of the board, chairing the health and safety committee, visiting teams across St Luke’s and taking part in some of the fundraising activities. I have regularly attended the Open Gardens in the summertime, sold programmes on Plymouth Hoe at the Firework Championships and walked the Elmer Trail. I am also the named trustee for both the Launceston and Tavistock retail shops so visit them both periodically, usually buying something on every visit as well!

“I find the work interesting and rewarding and I am always proud to talk to others about the brilliant work that everyone at St Luke’s does for such a worthy cause. I am keen that the services St Luke’s offers continue to be of the highest quality possible for our patients and their families locally.”

We’re seeking people with the knowledge, skills and motivation to help ensure that as St Luke’s evolves, we continue to make wise decisions that mean we can meet the challenges ahead, including reaching underrepresented groups who sometimes struggle to be heard.

As well as contributing to board meetings, you’ll have the opportunity to use your skills with a sub-committee that makes best use of your specific area of expertise. There’ll also be opportunities to further your experience through hearing from guest speakers and attending national conferences.

If you have a background in community development, including education, or in HR, we’re particularly keen to hear from you.

For more information, please contact Sarah Gore at sgore@stlukes-hospice.org.uk.

8th November 2019/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2019/11/TrustessWeb-1.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2019-11-08 10:21:292026-06-06 22:10:27National Trustees’ Week – 4 – 8 November
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A Spotlight on a hospice Communications and Marketing team

When news came that a patient at St Luke’s Hospice Plymouth who desperately wanted to spend precious time with her horse would see her wish fulfilled, the charity’s Communications and Marketing team sprang into action to ensure the horse’s visit to the specialist unit’s grounds to be with his loving owner was captured on video, just as she and her husband wanted. You can read the story here.

Viewed by over 500,000 people online, this moving film not only meant a great deal to the patient and her family, it perfectly illustrates the way the skills of the team dovetail to create impact for St Luke’s, telling our stories both internally to colleagues and externally, including to new audiences as well as loyal supporters.

As with all departments across our charity, it is always ‘patients first’ for this very busy team, led by Head of Communications and Marketing, Robert Maltby, who has been with the charity for over six years. No matter what other work is scheduled, they recognise that prioritising the needs of those in our care is an essential part of making sure they feel special despite their very difficult circumstances.

Robert said: “The film is a great example of the additional people skills involved in our work. It would be easy to think as an outsider a 30-second video is fairly quick and simple to produce. In reality, behind the scenes it took our team of four several days, with many interactions with the patient and their family, to build trust and deliver something that was both respectful and met everybody’s expectations. You are dealing with a situation that can change by the hour and re-purposing content for a multitude of platforms.”

“As a manager, I also have to ensure the health and well-being of my team are a priority, encouraging them to open up about the emotional challenges they may face when working on such an emotive story. It can be very emotionally challenging, but it is a real privilege to be involved with a family at such a personal and private time.”

 

Robert added, “While for many healthcare professionals there are support mechanisms in place, for example ‘clinical supervision’, St Luke’s should be praised for going over and above to support non-clinical staff. Often for every patient video or photo the wider pubic may come across, there are many more videos the team are involved in that stay private for the family. If support wasn’t in place it would ultimately take its toll.”

While the team of four spends much of their time collaborating to make sure the public and other stakeholders, from healthcare professionals to local authorities, are better informed about our vital service, through brochures, feature articles, media relations and social media, they also work hard to meet our charity’s need to engage donors and people willing to fundraise for us to ensure our work continues for generations to come.

From creating and delivering innovative, high-impact print and digital campaigns that help rally thousands to take part in our flagship events such as Tour de Moor and Men’s Day Out, to crafting creative content for Hospice Care Week and the Impact Report, Robert, Jesse (Graphic Designer), Rhianne (Digital Communications Officer)  and Paola (Communications Officer) take pride in producing work that not only boosts awareness but reflects well on the highly professional and compassionate organisation we are.

This commitment to high standards extends to St Luke’s retail network, too. Robert said: “With our chain of over 30 charity shops, as with all our print and digital materials, making sure St Luke’s branding is ‘on point’ is crucial. Our team’s work to build, enhance and protect it is an important part of maintaining the high profile and high esteem we hold in the community and attention to detail really matters. So, whether it’s shop signage, staff uniforms, web pages or leaflets, we are here to make sure the look is right.”

Read the brand and communications guidelines that are the bible behind a great Communications and Marketing team.

When you factor in that the team is also responsible for all St Luke’s social media across Facebook, Instagram, Twitter and LinkedIn, key internal communications through the intranet and St Luke’s TV screens, and working with the media to deal with their queries and promote important news about our charity, you realise that they are masters of multi-tasking and time management!

The challenges?  “I think our communications challenges are the same as every other hospice in the UK, and that is around the public’s understanding of how hospice care has changed over the years,” said Robert. “People will associate hospice care with a building. That was St Luke’s over 35 years ago. Over 50% of our care is now delivered at home with only 5% in our traditional hospice building.  Taboos around talking about death and dying, and understanding we are about more than just cancer and go beyond serving the city of Plymouth also are communications barriers. However, we are making great progress to change perceptions with stakeholders by ensuring simple key communications messages flow through all our channels at every opportunity.”

What makes a good communications and marketing strategy? “I firmly believe the key to a successful hospice communications and marketing strategy is all about storytelling and a focus on the people. It is not necessarily about the ‘ask’ to get loyal stakeholder buy-in,” said Robert. “As many of my fellow hospice communications professionals will concur, there is a lot more behind the glossy fundraising posters and social media posts. From protecting the reputation of the charity to horizon scanning for new trends and technology, many of these daily tasks happen unnoticed. The future of digital communications is exciting. As regional media declines outside our major cities, becoming self sufficient with your digital content has the potential to reach far greater audiences than relying on a traditional media release”.

Robert concluded, “It’s definitely a challenge though because not only are there so many teams needing our support, we also get affected emotionally when we are meeting patients and their loved ones and telling their personal stories to the world – that’s part of what makes us human.”

Read the stories behind St Luke’s Hospice Plymouth.

4th November 2019/by Gabby Nott
https://www.stlukes-hospice.org.uk/wp-content/uploads/2019/11/SPOTLIGHT-COMMUNICATIONS-BLOG-HEADER.png 773 1030 Gabby Nott https://www.stlukes-hospice.org.uk/wp-content/uploads/2022/12/st-lukes-hospice-plymouth.svg Gabby Nott2019-11-04 11:14:392026-06-06 22:09:30A Spotlight on a hospice Communications and Marketing team
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