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Leaping 15,000 feet from a plane is an exhilarating way to raise funds for our patient care, but what motivates someone to embrace a challenge many would find too daunting?

For nursery worker Rosie Pryce, 23, it is the memory of her much-loved grandad David, who was looked after at Turnchapel before sadly, he died last November, aged 86. Thanks to the outstanding quality of the care David received after he was transferred from hospital to our specialist unit, Rosie is taking on a skydive as her way of thanking our charity for making his last days of life so peaceful and comfortable.

She said: “Grandad was very frail and his condition was deteriorating so he chose not to have anyone visit him at the unit except my grandma Sylvia and their three children, including my dad Kevin. While it was very hard knowing he was so poorly, it was such a comfort hearing from them that he was being looked after by nurses they described as ‘angels’ whose care they said was ‘perfect’.

“I was so reassured to know grandad was in the best possible place for him, with the privacy of a room where grandma could stay by his side day and night. They were childhood sweethearts and married 64 years so spending this precious time together in such an uplifting environment really made a difference to them both at a difficult time.

“The St Luke’s team made sure grandad was pain free, and the nurses were so kind. They turned his bed so he could enjoy the wonderful views out across the water because they heard how he was mad about all things coastal and once owned a boat.

“I have happy memories of days spent with him by the sea, and his love of outdoor swimming was legendary, so it means a lot to know that he could take in a view that was so meaningful to him.”

“When I heard about the opportunity to do a skydive to raise money to give something back to St Luke’s, it really appealed to me. I’m quite a thrill-seeker anyway and felt like I wanted to do something remarkable for grandad because he was such a kind and special person who always had time for me.

“He was a practical joker and that fun-loving side has rubbed off on all our family. Although it’s a big leap, I think the skydive will be great fun so it’s a fitting way to remember grandad and do good for other local families who need the help of St Luke’s.”

Thank you, Rosie – we really appreciate you taking the plunge for our charity!

With this week, being not just the start of the new year but a whole new decade, many will be looking to set goals for themselves or even take on an exciting challenge for 2020 – or beyond!

What better way to push yourself out of your comfort zone than by getting involved in a challenging and exciting event that also benefits your community? We are urging you to put your best foot forward, take a leap or even scale the world’s longest manmade structure to raise funds that ensures care in our community

Today, we have launched not just one but two of our most popular flagship events, Men’s Day Out and Midnight Walk, giving people the chance to celebrate the lives of their lost loved ones while raising much-needed income that helps families make memories together when time is running short.

Men’s Day Out, is loved for the rugby, banter and camaraderie and the unity of walking together raises thousands for St Luke’s. Officially, the region’s biggest men-only sponsored event for charity is back this Saturday 28 March. The event, which is Powered by IU Energy, will see guys gather for a day to remember, striding the city streets before they return to Plymouth Albion RFC for a well-earned pasty and pint and the not-be-missed clash between the home team and their Richmond rivals.

Meanwhile, St Luke’s is inviting ladies to turn Plymouth pink on Saturday 11 July, when its popular Midnight Walk returns. This year, the much-anticipated event, which is sponsored by Nash & Co Solicitors, includes a new challenge – 20 miles for 2020 commencing at 20:20 hrs – in addition to the new 5 and 10-mile routes. That’s not all that’s new, because this year walkers will set off from Home Park (Plymouth Argyle FC) and all will be wearing Midnight Walk’s signature bright pink t-shirts. As always, it promises to be a great night out with the girls, with many walking in memory of loved ones.

Nina Wearne, Community and Events Fundraising Manager at St Luke’s, said: “Whether you take part in Men’s Day Out or Midnight Walk as a personal challenge or to celebrate the life of someone special, please know that St Luke’s could not do what they do without the support from you, our kind-hearted community. Perhaps this is your first time, or maybe it’s an event you enjoy year after year; these events are a fantastic way to have loads of fun whilst making a vital difference for local families.”

For those who’d prefer to take the plunge to show their support for St Luke’s, there are opportunities to take part in an exhilarating skydive on Saturday 21 March sponsored by BT Local Business. The 15,000ft leap is free for those who raise a minimum of £395 in sponsorship.

Looking further ahead – a once-in-a-lifetime challenge – The Great Wall of China Trek is taking place from 6 to 14 November 2021, offering participants an unforgettable adventure. Those who are interested are invited to attend an information evening on Tuesday 11 February 2020 to find out more but don’t hold back as registration is already open.

Nina Wearne said: “As well as being a mesmerising experience hiking along one of the most famous structures in the world, this is an opportunity to soak up China’s vast variations in landscape, culture, wildlife and heritage – not to mention cuisine! It’s a fantastic way to do something different and also make a difference.”

Details of these and all St Luke’s flagship fundraising events are available here.

When news came that a patient at St Luke’s Hospice Plymouth who desperately wanted to spend precious time with her horse would see her wish fulfilled, the charity’s Communications and Marketing team sprang into action to ensure the horse’s visit to the specialist unit’s grounds to be with his loving owner was captured on video, just as she and her husband wanted. You can read the story here.

Viewed by over 500,000 people online, this moving film not only meant a great deal to the patient and her family, it perfectly illustrates the way the skills of the team dovetail to create impact for St Luke’s, telling our stories both internally to colleagues and externally, including to new audiences as well as loyal supporters.

As with all departments across our charity, it is always ‘patients first’ for this very busy team, led by Head of Communications and Marketing, Robert Maltby, who has been with the charity for over six years. No matter what other work is scheduled, they recognise that prioritising the needs of those in our care is an essential part of making sure they feel special despite their very difficult circumstances.

Robert said: “The film is a great example of the additional people skills involved in our work. It would be easy to think as an outsider a 30-second video is fairly quick and simple to produce. In reality, behind the scenes it took our team of four several days, with many interactions with the patient and their family, to build trust and deliver something that was both respectful and met everybody’s expectations. You are dealing with a situation that can change by the hour and re-purposing content for a multitude of platforms.”

“As a manager, I also have to ensure the health and well-being of my team are a priority, encouraging them to open up about the emotional challenges they may face when working on such an emotive story. It can be very emotionally challenging, but it is a real privilege to be involved with a family at such a personal and private time.”

 

Robert added, “While for many healthcare professionals there are support mechanisms in place, for example ‘clinical supervision’, St Luke’s should be praised for going over and above to support non-clinical staff. Often for every patient video or photo the wider pubic may come across, there are many more videos the team are involved in that stay private for the family. If support wasn’t in place it would ultimately take its toll.”

While the team of four spends much of their time collaborating to make sure the public and other stakeholders, from healthcare professionals to local authorities, are better informed about our vital service, through brochures, feature articles, media relations and social media, they also work hard to meet our charity’s need to engage donors and people willing to fundraise for us to ensure our work continues for generations to come.

From creating and delivering innovative, high-impact print and digital campaigns that help rally thousands to take part in our flagship events such as Tour de Moor and Men’s Day Out, to crafting creative content for Hospice Care Week and the Impact Report, Robert, Jesse (Graphic Designer), Rhianne (Digital Communications Officer)  and Paola (Communications Officer) take pride in producing work that not only boosts awareness but reflects well on the highly professional and compassionate organisation we are.

This commitment to high standards extends to St Luke’s retail network, too. Robert said: “With our chain of over 30 charity shops, as with all our print and digital materials, making sure St Luke’s branding is ‘on point’ is crucial. Our team’s work to build, enhance and protect it is an important part of maintaining the high profile and high esteem we hold in the community and attention to detail really matters. So, whether it’s shop signage, staff uniforms, web pages or leaflets, we are here to make sure the look is right.”

Read the brand and communications guidelines that are the bible behind a great Communications and Marketing team.

When you factor in that the team is also responsible for all St Luke’s social media across Facebook, Instagram, Twitter and LinkedIn, key internal communications through the intranet and St Luke’s TV screens, and working with the media to deal with their queries and promote important news about our charity, you realise that they are masters of multi-tasking and time management!

The challenges?  “I think our communications challenges are the same as every other hospice in the UK, and that is around the public’s understanding of how hospice care has changed over the years,” said Robert. “People will associate hospice care with a building. That was St Luke’s over 35 years ago. Over 50% of our care is now delivered at home with only 5% in our traditional hospice building.  Taboos around talking about death and dying, and understanding we are about more than just cancer and go beyond serving the city of Plymouth also are communications barriers. However, we are making great progress to change perceptions with stakeholders by ensuring simple key communications messages flow through all our channels at every opportunity.”

What makes a good communications and marketing strategy? “I firmly believe the key to a successful hospice communications and marketing strategy is all about storytelling and a focus on the people. It is not necessarily about the ‘ask’ to get loyal stakeholder buy-in,” said Robert. “As many of my fellow hospice communications professionals will concur, there is a lot more behind the glossy fundraising posters and social media posts. From protecting the reputation of the charity to horizon scanning for new trends and technology, many of these daily tasks happen unnoticed. The future of digital communications is exciting. As regional media declines outside our major cities, becoming self sufficient with your digital content has the potential to reach far greater audiences than relying on a traditional media release”.

Robert concluded, “It’s definitely a challenge though because not only are there so many teams needing our support, we also get affected emotionally when we are meeting patients and their loved ones and telling their personal stories to the world – that’s part of what makes us human.”

Read the stories behind St Luke’s Hospice Plymouth.